Product Manager Toolkit: 3. Drive change, from Zero → Strategy

The first 4 steps (out of 8) to go from #Zero to a #GreatNewStrategy.

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In the previous post, we discussed the need for change management in successfully building and launching new product features and platforms. In “the WHY of change” we looked at how individuals need to transition from being shocked by the change, to being skeptical of it, to…